PAII Conference & Trade Show

The 2018 PAII Innkeeping Conference & Trade Show and Select Registry Membership Gathering is the pinnacle of education for the innkeeping industry. From Aspiring Innkeeping Sessions, Sessions for the Professional Innkeepers, Sessions for the Advanced Innkeepers, and even Sessions for those looking to retire, PAII Delivers this amazing conference & trade show, in amazing, sunny Orlando when the innkeepers say is the slowest time of the year. Come join us January 6-9, 2018 at Rosen Shingle Creek.
Register Here

Speakers

Sponsors

Exhibitors

Schedule

  • 06 January
  • 07 January
  • 08 January
  • 09 January

Kris Ullmer

Executive Director
PAII
In her 20 years of experience as the Administrator of the Wisconsin Bed & Breakfast Association (WBBA), Kris developed skills and attributes to manage an association during both lean and robust economic times, and periods of growth and maturity. WBBA is recognized throughout the B&B innkeeping industry as the B&B association to imitate. Just as innkeepers strive to exceed guest expectations, it’s been her priority to deliver outstanding service to the association and personal attention to the members. Kris began her work as the PAII Executive Director in March 2015.
PAII, with a membership of innkeepers, aspiring innkeepers, interim innkeepers, industry consultants and vendor partners, presents an annual conference and trade show, with the next event in March 2017, in St Charles, Missouri. Members look to PAII as the indispensable source of information year 'round on innkeeping trends, products, and services, which are conveniently delivered by e-publications and webinars.
Working independently or with members, volunteers, committees, and a Board of Directors are association management essentials that Kris brings to PAII. Her membership in ASAE (American Society of Association Executives) and the Wisconsin affiliate provided education on association management best practices. Kris’ record of developing and delivering opportunities and programs of value to innkeepers, vendors, and aspiring innkeepers is balanced with fiscal responsibility.
In 1987, Kris and Randy (spouse) opened the first B&B in Merrill (located in central Wisconsin) and they enjoyed innkeeping for 10 years. Upon immediately joining the new state B&B association, Kris volunteered to serve on the newly formed Standards Committee, charged with developing the inspection program. A few years later she became the Membership Coordinator and with the rapid growth of the membership, the association leaders identified the need for a director to manage the association; Kris was hired in 1995. Within 2 years she encountered a WI law that prohibited any additions to an historic B&B – her home - which required her to surrender her B&B license in order to construct an addition to house an office. And, eventually, that law was eliminated by her and the association’s legislative efforts.
When out of the office, Kris is an avid X-C skier, and is of the opinion that Wisconsin winters are not long enough. Other seasons find her on Craftsman/Frank Lloyd Wright architectural & design excursions, biking, shooting pistol and shotgun sports, and teaching / coaching Women & Youth shooting programs.

06 January

07 January

07 January

07 January

09 January

Janice Hurley

Head of Industry Relations
BedandBreakfast.com
Janice is a 12 year veteran of the B&B industry. She started with BedandBreakfast.com in 2002 and was part of the team that moved the company to Austin Texas. She has worked with thousands of properties around the world helping them market their properties through BedandBreakfast.com and their own websites.

In 2011 she opened the first international office for the company in Marseille France and worked in growing the international exposure for the industry. She had the pleasure of managing a 12 room inn and event center in Central Vermont in Aug 2012-May 2014. This expereince has given her a unique perspective and greater appreciation for the industry and the amazing Innkeepers who are a part of it! Her passion and dedication for the growth of the industry, along with her love of Innkeepers, brought her back to BedandBreakfast.com in May of 2014.

07 January

Scott Crumpton

CEO
White Stone Marketing
Scott attended Cal Poly San Luis Obispo and majored in Agricultural Business and Marketing. However, his passion for marketing was kindled long before when in high school, his teacher decided he was going to do an impromptu marketing speech if he hoped to pass the class. He rose to the occasion and aced the class and the test! To this day, his love for teaching, public speaking and marketing has served this great industry and has helped thousands of innkeepers over the last two decades turn their inns into more profitable ventures. Scott has initiated many firsts in this industry – he founded the first internet marketing agency solely dedicated to bed and breakfast inns; he created the original e-commerce tracking code so that innkeepers could track a reservation dollar back to its original source, and his vision for excellence has produced some of the best design work in our niche industry. Scott first began working in the independent lodging industry in 1994 when he and his wife, Allison, took over the Oregon Bed and Breakfast Directory – a cooperative marketing project that produced a printed guidebook featuring 300 bed and breakfasts inns throughout the state of Oregon. Only months after assuming ownership of the publication, the world wide web hit and Scott realized that his printed guidebook could become an online directory. Without delay, he launched one of the first online bed and breakfast guides in the summer of 1995. The directory morphed into including surrounding states and became known as the Border to Border Bed and Breakfast Directory. Shortly thereafter, Scott took the directory nationwide and created BBExplorer, canvassing the entire nation. To coincide with their dedication to the development of the lodging directory, Scott and Allison launched an internet marketing agency which met the emerging digital marketing needs of individual innkeepers who advertised in the directory. Thus, Scott began hand coding simple websites using html in the early days of 1995 and created some of the very first bed and breakfast inn websites, which miraculously enough, can still be found on the web. Today, Scott has spoken to thousands of innkeepers all over the nation at various national conferences. His expertise is freely shared to this industry he has grown to love. In 2014, he launched HMS – Hospitality Marketing Services, along with Acorn Internet Services to provide on-going education and development to innkeepers worldwide.

08 January

Heather Turner

Marketing Director
PAII
Heather Turner a.k.a. Forfeng is a graduate of the Culinary Institute of America and has spent more than 20 years in the restaurant business. She trained under one of the PBS Series “Great Chefs of America,” Chef Yves Labbe at 4-Star acclaimed restaurant, Le Cheval D’or, and has been the Executive Chef at Bellini’s Restaurant, The Cliff House at Stowe Mt. Resort and Harvest Market in Northern Vermont and at The Olde Inn on Cape Cod. She has worked in marketing for the last 14 years working primarily with the innkeeping industry. She writes a hospitality blog at http://forfengdesigns.com/chef-forfengs-blog/ and is a member of Toastmasters International, as well as being a keynote and educational speaker at associations and conferences around the United States.

07 January

08 January

Gail Gastelu

Owner/Publisher
The Tea House Times, LLC
Gail Gastelu is owner/publisher of The Tea House Times, producer of Tea Course and Tea Course Fast Track, co-owner of Tea Etiquette Certified and Culinary Tea Course and a frequent presenter at tea and/or coffee shows nationwide. Connecting businesses and consumers since 2003, her passion and drive is to help tea businesses grow by providing many services beneficial to the tea industry. The publication, news, education, hosted blogs, special features, and resources may be found by visiting TheTeaHouseTimes.com
website. Gail recently created the nationwide #DrinkTea Campaign with the Tea Council of the USA and Tea Association of Canada. Gail currently serves on the Tea Association of the USA's Specialty Tea Institute Advisory Board and over the years has been an officer or advisory board member to several associations, trade shows, and organizations. 

08 January

08 January

Heide Bredfeldt

Owner
InnPartners
Heide Bredfeldt has been assisting current and future Innkeepers for over thirty years, with her spouse and business partner, Bill Oates. Heide’s background as a psychotherapist and former Innkeeper, provide her with insight and understanding of the personal side of Innkeeping. Heide has a gift of matching the right buyer with the right Inn and her knowledge of what guests want and expect is a resource to new Innkeepers. Problem solving and personal issues in a family business such as Innkeeping is also a specialty of Heide’s. Whether you are considering Innkeeping as a possible next career, or you are already an Innkeeper, Heide is always available to talk.

06 January

07 January

09 January

Peter Scherman

Founder
The B&B Team
Peter Scherman has been an exclusive inn broker and consultant since 1993, gaining a reputation for knowledge, forward thinking, and honesty. He has been involved in dozens of inn sales over the years and has guided many current and future innkeepers to successful careers in the Innkeeping industry. An Ethics instructor and past leader in the REALTOR® organization, he places high importance on the values embedded in long term business and personal relationships. His office is located in historic Scottsville, Virginia.

06 January

07 January

09 January

Lisa Kolb

CEO
Acorn Internet Services
Together Lisa and her husband Mark have over 40 years of combined experience that can be put to work for you. In 1996, after almost a decade of solely working in the corporate world of software development and design, they moved to Colorado Springs to open a bed and breakfast. While doing software support and development for their bed and breakfast and local bed and breakfast organization’s website, the need for a quality and results based solution for the online marketing needs of others became glaringly apparent. Thus, In March of 2002, Acorn Internet Services, Inc. was formed. Today Acorn Internet Services is one of the largest providers to the Bed and Breakfast and Lodging industry. The team currently consists of 30 team members, providing services to over 600 clients.

06 January

07 January

07 January

08 January

Tim Piper

Associate
InnPartners
Tim Piper brings over 30 years of hospitality experience to our team. From golf, skiing, conferences, food & beverage, weddings and events, Tim has a wide range of hospitality marketing and operations experience. In the past he was also a partner in a highly successful 12 room Inn in Vermont for 11 years. Tim uses his experience to help current and future Innkeepers to make "right choices".

06 January

07 January

08 January

Rick Wolf

Consultant
The B&B Team
Rick, as former owner of Captain Fairfield Inn in Kennebunkport, Maine, brings a wealth of innkeeping experience to the team. Rick’s consulting background and his corporate career in marketing and brand development make him a great asset to our clients. His former service on PAII’s Advisory Council allows him to offer insights that benefit the industry. Rick is a regular speaker at Innkeeping conferences nationwide. His office is in Kennebunk, Maine.

06 January

07 January

09 January

Wynn Salisch

CEO
Cassablanca Ventures
Wynn J. Salisch, CHS, ETA CPP, is the Founder and Principal of Casablanca Ventures LLC and one of the only payments professionals with over 45 years of hands-on hospitality and payments industry experience. He’s run everything from luxury resort hotel and conference center, exclusive private club, and food & beverage operations worldwide. A graduate of The School of Hotel Administration at Cornell University, Wynn’s been awarded the Electronic Transaction Association’s Certified Payments Professional designation (earned by less than 1% of the payments industry) and is a Partner on the U.S. Secret Service Electronic Crimes Task Force. He’s also a member of PAII, AIHP, CABBI, CH&LA, Select Registry, New England Inns & Resorts Association, Southern Innkeepers Association, the Cornell Hotel Society, and the Board of Directors of the New York chapter of the Hospitality Financial and Technology Professionals.

09 January

Marc Kassouf

Group General Manager
Stay Idyllwild Group of inns
Marc R Kassouf --- Owner & Group General Manager of Quiet Creek Inn and Strawberry Creek Inn located in southern California’s mountaintop community of Idyllwild, Marc Kassouf is the current Vice-Chair of CABBI, the California Association of Boutique and Breakfast Inns, the state's premier boutique and B&B trade association.
No stranger to the travel & hospitality industries, Marc & his partner owned a travel agency and award-winning online travel magazine. In a past life, Marc worked as a systems and business operations consultant for almost two decades. He’s consulted with big banks, automakers, and has opened two five star resorts where he helped manage a staff of thirty technology professionals and installed dozens of systems. Over his career, Marc has presented workshops and spoken at several trade shows, including past CABBI InnSpire, PAII InnKeeping, North American Travel Journalist’s’ Association, and multiple Los Angeles Times Travel Show and travel trade shows.

07 January

08 January

John Finneran

Chairman of the Board
PAII
John is currently the Chairman, CEO, and Managing Member of the Finneran Family LLC whose principal operations include investments in Real Estate and Marketable Securities. Among the Group’s holdings include the Caldwell House Bed and Breakfast - a multi-award winning fourteen room Inn located near the USMA at West Point.
Prior to forming the Finneran Family LLC, John was the Senior VP and CFO for The Edison Mission Group (1999 - 2011) (��EMG”) the unregulated power generation, energy trading, and Investment business of Edison International (“EIX”).
John previously was SVP of Finance and Treasurer of Richfood Holdings (1998-1999), a Fortune 500 food retail and wholesale distribution company that merged with Supervalu.
Before that, he served as CFO and Treasurer of Dominion Energy (1995 – 1998) and VP & Treasurer of Potomac Capital Investment Corporation (1986 -1995) where he managed a $2 billion fixed income portfolio.
Earlier experience included positions at the accounting firms Price Waterhouse and KPMG. He is a CPA.
John earned a BBA from Siena College; an MA in accounting/tax from George Washington University; and did post-graduate studies in finance at George Mason University. He has served as a lecturer of finance at Georgetown University. Before that, he was an adjunct professor of accounting at Northern Virginia College.
John serves on the Board of Advisors at his alma mater – Siena College, and is a Director of Medicus in Christi, a charitable organization founded to provide medical care to impoverished peoples of the Third World. In addition, John serves on the Board of Directors of the national Bed and Breakfast Association (Professional Association of Innkeepers), is President of the NYS Bed and Breakfast Association (ESBBA), and is a Board member of the Hudson Valley Lodging Association. He also serves on the Board of the Blooming Grove/Washingtonville and Cornwall Chambers of Commerce.
John and his wife of nearly 32 years, Dena, have five grown children. In his spare time, John likes to golf, read, workout, and maintain the grounds of their Inn.

08 January

Pattie Detwiler

Broker
Hospitality Properties for Sale
Patricia Detwiler is a professional Hospitality Consultant & Real Estate Broker with 30 plus years of professional expertise in hospitality, creative design, Bed and Breakfasts concerns, management, business development, operation logistics, marketing, website development & financial analysis.
I meet so many people who tell me they always wanted to have a Bed and Breakfast. Some think of it as a retirement business, some just love hospitality and don't know where to start and some think of it as a way to own a beautiful home and have guest revenue help cover the costs. Either way, it's a business to operate.

I created my first Bed and Breakfast as a way to keep a real estate asset. It was the best decision I ever made. My background in construction and finance, along with my ability to host large parties and events at my home (20 acres of property), and my cooking expertise combined to make me a successful bed and breakfast owner. My first bed and breakfast was so successful, I quickly launched into my second location in our downtown area of Main Street.

06 January

06 January

07 January

08 January

Debbie Anderson

Owner and Founder
Victorian House Scones
aka ‘The Sconelady’ is the owner and founder of Victorian House Scones. A biologist by profession, she is a self-taught baker—and many years ago became slightly obsessed with creating the perfect scone. Along the way, many squirrels were fed, as well as her kids and any of their friends that happened to be hanging out at the house while she was baking.

In 2003, with the encouragement of family and friends, she decided to test the waters and see if other people might be interested in her scones. She figured out how to take her recipes into mixes, and thus Victorian House Scones came to be. Ten plus years later all our mixes are still created by hand and by us. We promise that each mix delivers true ‘baked from scratch’ flavor and quality—while giving you complete control over all perishable add-ins.

07 January

08 January

Thomas Norush

Florida Hospitality Insurance Agency

07 January

Rebecca Whisnant

Interim Innkeeper
Hospitality and Tea
Rebecca Ruth Whisnant of Hospitality and Tea began Interim Innkeeping as an Independent Contractor in August 2007. She credits Bed and Breakfast Alabama with her formal training and “being a Southern Girl” as her informal training.
Rebecca has been a member of Interim Innkeepers Network for 10 years and has served on their board of directors six of those years. She welcomes your inn-sitting questions during the conference or via e-mail.
www.hospitalityandtea.com

06 January

07 January

Duke Mihajlovic

Owner
Oscar H. Hanson House Bed and Breakfast
Duke Mihajlovic is co-owner of the Oscar H. Hanson House B&B, dba Hanson House Weddings. Duke and his wife, Mary Jane, opened the inn in 2005 with the intent to create the experience of European hospitality they grew up with. Oddly, when they opened, they had never stayed at a B&B, but created the inn how they thought one should be run.
Duke has been interested in photography for the last 35 years. He initially worked as a freelance wedding photographer with film and medium format cameras such as Hasselblad and Mamiya 645. Today’s social environments have made it important to photographically chronical the inn, its surroundings and its food. Duke has put together some very simple tips that innkeepers can do using their cell phones take good food pictures.

07 January

07 January

Richard K. Newman

Founder
Commercial Capital Network, LLC
Rick Newman launched Commercial Capital Network, LLC in 2004, offering consulting services to aspiring innkeepers who wish to purchase “The Inn of their dreams” and innkeepers who seek to re-finance or re-structure debt obligations.
Rick’s connection to the hospitality industry has its roots in his family’s 30-year ownership of a twenty-eight-room inn in New Hope, Pennsylvania.
Rick began his career in 1976 with Chicago Title Insurance Company in Cherry Hill, New Jersey, where he was charged with developing relationships with attorneys and realtors. In 1979 he was offered his first start up challenge, opening Fidelity Abstract’s new Atlantic County operations in Linwood, New Jersey.
In 1985, Rick re-connected with his first mentor in the title business to form Guardian Title Agency of Princeton. Within six months the company was profitable, forging relationships with many of the area’s most respected attorneys and real estate developers. While managing sales, marketing and operations for Guardian, Rick and his attorney developed a groundbreaking strategy to create an affiliated business relationship structure to successfully navigate the regulations of HUD and the Department of Banking and Insurance in New Jersey. His licensing concept ultimately was used for the formation of Weichert Title Agency, an affiliated business of Weichert Realtors, which he founded in 1990.
He served as Vice President of Guardian Title Agency of Mercer County Inc. and President of Weichert Title concurrently until 1996 when he merged his interest in Guardian Title with New Jersey Title Insurance Company (NJT) and simultaneously sold his interest in Weichert Title Agency. Established in 1887, NJT was New Jersey’s oldest title insurer and a most respected institution in the state. As Executive Vice President and member its board of directors, Rick headed sales and marketing and was responsible for redirecting the core business strategy of the the company from 109 years of direct operations to an agency oriented structure. To implement this new plan he identified and negotiated the sale and merger of the company’s New Jersey branch operations with four of the state’s most prominent title agencies.
In 1997, Rick sourced an opportunity to acquire the popular title production software company WinTitle and initiated an acquisition by the stockholders of NJT. This software was used as the platform for the development of Snap Close, which provides information services to the title insurance and mortgage industries.
Following the sale of his interest in New Jersey Title Insurance Company in 2000 and a brief two-year retirement, Rick joined his friend and founder of InterBay Funding, LLC in Fort Washington, Pennsylvania. As the company’s first Regional Manager, he was responsible for its wholesale broker relationships in New Jersey. Newman’s entrepreneurial drive could not be quieted for long however, so with the blessing of the senior management of InterBay, he left the company in 2004 to form Commercial Capital Network (CCN) as a correspondent to InterBay Funding and Silver Hill Financial— companies owned by Bayview Financial of Miami, Florida. As a correspondent to the Bayview Companies, CCN was empowered to offer nationwide access to commercial mortgage loan programs that accommodated the unique financial needs of inns, bed and breakfast and hotel properties.
To this day, Commercial Capital Network exclusively serves this niche market, consulting with owners of inns, bed & breakfasts, and hotels throughout the US. In 2007 he introduced an innovative program to the hospitality industry, which liberates the use of retirement assets for the purchase of an inn, without incurring penalties or tax liabilities. This program has helped many clients over the years fund a more significant down payment and ultimately has increased the purchasing power of his clients. His testimonials pay tribute to his client-centric approach to lending and the lasting relationships he has developed with his valued clients.

07 January

07 January

Matt Bare

Founder
Q4 Launch
Matt Bare resides in Charleston, SC, the home of hospitality! He travels extensively for work, pleasure and mission work and brings a unique perspective to destination marketing. He has been doing "internet marketing" since Al Gore was first claiming to have invented it. He was deploying social media and content marketing strategies back when "social media" was just a bunch of forums.
With a love for travel and comedy he always keeps things fun and entertaining and believes if you can't have fun doing it, then it’s not worth doing.

08 January

Mary Jane Mihajlovic

Owner
Oscar H. Hanson House Bed and Breakfast
Mary Jane (MJ) Mihajlovic is co-owner of the Oscar H. Hanson House B&B, dba Hanson House Weddings. MJ and her husband, Duke, opened the inn in 2005 with the intent to create the experience of European hospitality they grew up with. Oddly, when they opened, they had never stayed at a B&B, but created the inn how they thought one should be run.
At the end of 2006, MJ’s world was turned on its axis when she found she had a severe intolerance to gluten. And so, started the road to understanding alternative flours, cross contamination and rescue meds. Trips need to be carefully planned. Their inn is listed in a UW Health pamphlet on Celiac’s Disease as a safe place to travel. MJ and Duke also work with travelers with other dietary issues such as corn and potato.

07 January

Dr. Amy M. Gregory

Assistant Professor
Rosen College of Hospitality Management
Dr. Gregory joined UCF’s Rosen College of Hospitality Management in August 2012. She received her Ph.D. in Hospitality Management from the University of Central Florida and Masters in International Business Administration from the Thunderbird School of Global Management. Dr. Gregory’s academic career was preceded by more than 25 years of international sales, marketing and business development experience in the lodging and services industries – the last 10 of which included global revenue management responsibility with the Marriott Corporation.
Dr. Gregory’s research focuses on consumer behavior in the lodging context; more specifically concentrated on the unique aspects of the timeshare and mixed use segments of the greater lodging industry. Her contextual expertise and research strengths have resulted in numerous research grants aimed to address theoretical, practical and applied research initiatives. As a close partner to the timeshare industry, she participates in various industry research initiatives that extend beyond consumers to current and future employees; specifically examining issues and opportunities related to multi-generational differences in the workforce.
Dr. Gregory has been published in various top-ranked hospitality journals such as Cornell Hospitality Quarterly, International Journal of Contemporary Hospitality Management, the Journal of Hospitality Marketing and Management, and the Journal of Hospitality Financial Management, as well as a variety of trade journal publications (HotelNewsNow, Developments, Perspectives, Resort Trades). In addition, she has contributed to and authored multiple teaching case studies, encyclopedia entries and textbook chapters. Dr. Gregory is recognized with various awards acknowledging her excellence in research (Best-in-Track Award – 2013 Annual Sloan-C International Conference), academics (2014-15 Faculty Fellow/Online Training Specialist, 2014 UCF Rosen College Faculty Member of the Year Award), and industry service (2014 ARDA Circle of Excellence Volunteer of the Year).
Dr. Gregory remains an active contributor to the lodging industry through frequent speaking engagements and participation in AH&LA’s WIL Executive Council, CFH&LA Vacation Ownership Council, UCF’s Timeshare Advisory Board, as well as ARDA’s Research Committee, Education Committee, Leadership Development Task Force, Accreditation Board & WIN Board.

07 January

Michael Terry

Associate Instructor
Rosen College of Hospitality Management
Mr. Terry is a frequent speaker at management conferences throughout North America, Europe, the Middle East, the Caribbean, Asia, Central and South America. For more than 18 years, he has provided future-focused strategic thinking presentations, consulted for retail establishments to create branding “experiences” and conducted customer service workshops. An expert when it comes to consumer-to-business and business-to-business communications, Mr. Terry is skilled in state-of-the-art leadership strategies and emerging practices shaping the workplace of the 21st century. Additionally, he is a contributing author of a variety of business articles for Lodging Magazine and Hotel-Online.com’s Hospitality News.
Prior to acquiring his own management firm, Hospitality Futureworks, Mr. Terry held executive level positions in marketing, finance and operations for Hilton Hotels, Intercontinental Hotels and Resorts, Sheraton Hotels, Vector Real Estate Management and Grand Theme Hotels. His hands-on exposure within the industry covers a range of activities including Director of five themed hotels and 73 casual dining restaurants, owner of real estate, retail and restaurant enterprises, and business consultant for profit and non-profit organizations. Coupling his finance and marketing degrees with numerous years of hotel management experience in North America and Europe, Mr. Terry brings a global perspective of real world business culture to the classroom.

07 January

Dr. Michael E. Nalley

Assistant Professor, CHA, CHE, CHT
Rosen College of Hospitality Management
Dr. Nalley joined the Rosen College of Hospitality Management in August of 2016 as an Assistant Professor. He is an alumni of UCF and is returning to Orlando from Phoenix, AZ. where he and his family lived for the last 20 years.
Dr. Nalley is a hospitality executive with over 30 years of experience in hospitality education, training and operations management. He is a customer service expert experienced in global brand program development, launch, implementation and analysis. He has worked with six different hotel brands in operational and corporate level positions.
Dr. Nalley received his Ph.D. Degree in Business Administration from Northcentral University, Master’s Degree in Organizational Management from University of Phoenix and his Bachelor’s Degree in Psychology from the University of Central Florida. Dr. Nalley has obtained the Certified Hotel Administrator (CHA) certification, Certified Hospitality Educator (CHE) certification, Certified Hospitality Trainer (CHT) certification through the Educational Institute of the American Hotel & Lodging Association (AHLEI). He also holds the Customer Experience Management certification (CEM) through the Medallia Institute.
Dr. Nalley’s research focuses on operations management, customer service and industry certifications.

09 January

BedandBreakfast.com & RezOvation

Bronze
BedandBreakfast.com, based in Austin, Texas, is the most comprehensive global site for inspiring, planning and booking B&B travel and has been a leader in the B&B industry for twenty years.
With more than 10,000 properties worldwide, and nearly 75,000 rooms, BedandBreakfast.com helps travelers find the perfect B&B through detailed descriptions, photos, and more than 250,000 consumer reviews. BedandBreakfast.com also allows travelers to give the gift of a getaway with the BedandBreakfast.com Getaway Gift Card, welcomed at nearly 4,000 B&Bs in the United States and Canada, with no blackout dates.
BedandBreakfast.com is owned and operated by HomeAway, Inc., the worldwide leader in online vacation rentals, representing more than one million paid vacation rental home listings across 190 countries.RezOvation is the industry leader in innkeeper software, providing property management systems, online reservations, and other services for the hotel, inn, and B&B market. Over 7,500 properties actively use RezOvation and Webervations software. RezOvation's suite of products are ideal for bed and breakfasts, Inns, boutique hotels, lodges, and many other types of businesses.

Grey Fox Pottery

Bronze
When asked to tell our story we usually just say “a couple of guys making pots.” In the blink of an eye it’s been 28 years.

Truth is, along the way we’ve found plenty of other people who share the same interest and now, not only do we like making pots, we really like supporting our artists (aka: our employees), our community and the thousands of businesses and organizations that appreciate handmade custom mugs to represent their brand.

Handmade in the USA
We really are a craft business. Located in a thriving arts district in Minneapolis, MN we are small enough to offer a unique, custom mugs to mom-and-pop coffee shops and local brewpubs, yet large enough to fill the high demand needs of popular renaissance festivals and bustling tourist attractions.
Our mission is making the best, handmade custom mugs at the best price we can offer with no hidden costs, every day, the American way. But really, this is about you, not us. We love stories and there is one behind every custom stoneware mug we make. We help you with your custom medallion artwork to make sure your handcrafted mug leaves a beautiful impression in the hands of your customers and supporters.

Comphy Co

Bronze
We are proud to be the leading provider of massage linens to the spa world, and now the benefits of our luxurious fabrics are available for your home. Comphy products were developed specifically for spa and offer the best in durability, sustainability, design and quality. In addition, Comphy is known for excellent customized service. Most importantly, Comphy linens live up to their name. The indescribably soft feel of the high-performance, superior quality microfiber is comparable to 600 thread count sheets.

Acorn Internet Services

Marketing
Acorn Internet Services, Inc. specializes in bed and breakfast Web site design and inn marketing. We are veteran nine-year bed and breakfast owners, so we know the challenges facing innkeepers and how difficult it can be to effectively market your small business. Let us put our expertise to work for you.
We design individual Internet marketing campaigns for each of our customers. Our goal is to place you as high as possible in the search engine listings and encourage bookings via eye-catching, creative designs with high-end professional photography.
As the very first company in our industry to build only Responsive Designs, Acorn Internet Services is THE premier leader for Responsive Web Design in the lodging and bed and breakfast arena. Our Google Insights scores consistently exceeds anyone else in our market, and all of our Responsive sites meet Google’s guidelines for SEO, Mobile, Speed, Usability and Schema.
If you need help marketing your B&B Web site or small business, we’ll offer you the tools, or we’ll do it for you. We also provide high-quality Web site and Email hosting and a variety of maintenance plans to fit your needs and budget.
Please allow us to show you how our 75 + years combined experience in the industry can partner with you for your business’s success.

AFFLiNK

Product
AFFLINK has been a leader in supply chain management services for more than 35 years. Our name is just as it suggests – the critical link connecting more than 200 suppliers of packaging, janitorial, safety, food service, office, and MRO procurement solutions with nearly 300 independent distribution experts. Across the entire chain we are able to offer clients innovative products, market expertise, and improved profitability, all of which is fueled by our leading-edge information technology ELEVATE.

When you boil it down, we do one thing better than anyone else in the industry – provide innovative process and procurement solutions to drive efficiencies in today’s leading businesses. With AFFLINK, you get the best of both worlds - the speed and efficiencies of online ordering, single-source invoicing, and one point of contact, but through the combined knowledge and power of our marketplace consultants, we also offer the intimacy, flexibility, and responsibility of local distribution on a national scale.

B&B Team

Services
The B&B Team® is a full service inn brokerage and consulting firm with principal offices in Virginia and Maine. We are Peter and Peggy Scherman, Rick and Janet Wolf, Dana Moos, Scott and Marilyn Bushnell, Eliot and Tish Dalton, and Linda Hayes. As bed and breakfast inn consultants and brokers we can help you buy or sell a bed and breakfast inn anywhere in the country. Our consulting for current and aspiring innkeepers is nationwide, and we have served clients from Maine to Florida and from New Jersey to Washington state.

BedandBreakfast.com & RezOvation

Marketing
BedandBreakfast.com, based in Austin, Texas, is the most comprehensive global site for inspiring, planning and booking B&B travel and has been a leader in the B&B industry for twenty years.
With more than 10,000 properties worldwide, and nearly 75,000 rooms, BedandBreakfast.com helps travelers find the perfect B&B through detailed descriptions, photos, and more than 250,000 consumer reviews. BedandBreakfast.com also allows travelers to give the gift of a getaway with the BedandBreakfast.com Getaway Gift Card, welcomed at nearly 4,000 B&Bs in the United States and Canada, with no blackout dates.
BedandBreakfast.com is owned and operated by HomeAway, Inc., the worldwide leader in online vacation rentals, representing more than one million paid vacation rental home listings across 190 countries.

RezOvation
is the industry leader in innkeeper software, providing property management systems, online reservations, and other services for the hotel, inn, and B&B market. Over 7,500 properties actively use RezOvation and Webervations software. RezOvation's suite of products are ideal for bed and breakfasts, Inns, boutique hotels, lodges, and many other types of businesses.

Berkshire Amenities Group

Product
After decades of providing the best quality bathrobes and towels to the Leading Hotels of the World, hospitality industry veterans, Gene and Karen Faul, have turned their attention to offering their signature elite service to a smaller, niche group. Headquartered in the historic Berkshires Mountains of western Massachusetts, we have curated a collection specially tailored for Bed & Breakfasts, Spas and Medical Spas.

Bespoke

Marketing
The son of a navigator, Leighton began traveling at the tender age of three. He's survived boat strandings, cliff falls and weeks–long hurricanes with navigation skills learned from his father, a US Navy destroyer captain. Leighton's sense of direction—and leadership skills—have been thoroughly tested.

Leighton founded Bespoke after senior leadership roles on Madison Avenue and in management consulting where he worked on global travel brands. He directed teams for the world's largest interactive ad agency, Omnicom's Agency.com, and managed world headquarters in New York City. He's launched everything from the first LasVegas.com to booking engines and from Stephen King horror novels to kitty litter for Proctor & Gamble. It was at Agency.com that Leighton pioneered ideas about digital marketing and consumer profiling. He holds records for ecommerce that remain unbroken today.

Today, Leighton's team of creatives, developers and marketers put the technologies built for major brands in the hands of independent properties. Bespoke's work cracks the code on TripAdvisor and Google and helps independent properties thrive in the hostile world of travel marketing. Leighton continues to do brand consulting for lifestyle brands.

Leighton speaks frequently and judges award shows. He also continues to travel extensively; he's five states away from visiting all 50 US states and four islands away from touring every Caribbean destination. While you will often find him on Nantucket's cobblestone streets, his Instagram account will pinpoint his current location.

Casablanca Ventures

Services
Casablanca Ventures provides payment processing education and cost reduction services division that helps businesses, charities, trade associations, and professionals increase their bottom line by teaching them how the payments industry really works, reducing their payment processing costs, and introducing them to improved technology solutions that are specially tailored for each client’s unique needs.

Chadworth & Haig

Product
Chadsworth and Haig is the premier supplier of luxury hotel and resort bathrobes, bath towel sets, body wraps and spa towels in the world.
Since 2000, we have grown our business exponentially by maintaining strong customer relationships and providing high quality products.
Our beautiful microfiber robes and premium chenille robes are found in the finest hotels, resorts and spas across the globe.
We aim to provide comfort without the high costs, which is why our prices remain affordable. We even offer free shipping on orders over $35!
Shop with us today and experience the luxury of Chadsworth and Haig.

Cloudbeds

Property Management System

Property Management System

Our property management system is a drag-and-drop way to manage your beds. Spend less time in spreadsheets and more time with your guests.

Channel Manager

Find new markets for your beds. Hundreds of new booking sites, thousands of new guests, no crazy fees.

Booking Engine

Stop paying commissions every time you sell a room. Our commission-free and mobile optimized booking engine earns you more direct reservations. Put it on your website, Facebook page, and web app.

Comphy Co.

Product
We are proud to be the leading provider of massage linens to the spa world, and now the benefits of our luxurious fabrics are available for your home. Comphy products were developed specifically for spa and offer the best in durability, sustainability, design and quality. In addition, Comphy is known for excellent customized service. Most importantly, Comphy linens live up to their name. The indescribably soft feel of the high-performance, superior quality microfiber is comparable to 600 thread count sheets.

Deneen Pottery

Product
We are a second generation family business established in 1972 by Peter and Mary Deneen in Saint Paul, MN. While our early days were in a two-car garage, today we occupy over 17,000 sq/ft and employ over 50 skilled craftspeople. Our goal has remained unchanged: create functional, beautiful, hand-thrown stoneware for our clients. This journey has been remarkable and we truly feel fortunate to collaborate with businesses – both small and large, from coast to coast – through manufacturing handmade pottery mugs in the USA.

Eastern Accents

Product
We are a unique wholesale bedding and accessory company offering products that reflect the style and diversity of the home decor industry. We're also proud to feature private label projects such as Barclay Butera Lifestlyes Bedding, Thomasville Top of Bed, and an assortment of luxury soft home furnishings for Room and Board. Our clientele includes premium home furnishing retailers, interior designers, and luxury hotels.

Grey Fox Pottery

Product
When asked to tell our story we usually just say “a couple of guys making pots.” In the blink of an eye it’s been 28 years.

Truth is, along the way we’ve found plenty of other people who share the same interest and now, not only do we like making pots, we really like supporting our artists (aka: our employees), our community and the thousands of businesses and organizations that appreciate handmade custom mugs to represent their brand.

Handmade in the USA
We really are a craft business. Located in a thriving arts district in Minneapolis, MN we are small enough to offer a unique, custom mugs to mom-and-pop coffee shops and local brewpubs, yet large enough to fill the high demand needs of popular renaissance festivals and bustling tourist attractions.
Our mission is making the best, handmade custom mugs at the best price we can offer with no hidden costs, every day, the American way. But really, this is about you, not us. We love stories and there is one behind every custom stoneware mug we make. We help you with your custom medallion artwork to make sure your handcrafted mug leaves a beautiful impression in the hands of your customers and supporters.

Hospitality Properties for Sale

Services
Patricia Detwiler is a professional Hospitality Consultant & Real Estate Broker with 30 plus years of professional expertise in hospitality, creative design, Bed and Breakfasts concerns, management, business development, operation logistics, marketing, website development & financial analysis.

I meet so many people who tell me they always wanted to have a Bed and Breakfast. Some think of it as a retirement business, some just love hospitality and don't know where to start and some think of it as a way to own a beautiful home and have guest revenue help cover the costs. Either way, it's a business to operate.

I created my first Bed and Breakfast as a way to keep a real estate asset. It was the best decision I ever made. My background in construction and finance, along with my ability to host large parties and events at my home (20 acres of property), and my cooking expertise combined to make me a successful bed and breakfast owner. My first bed and breakfast was so successful, I quickly launched into my second location in our downtown area of Main Street.

Inn Consulting Partners

Services
Inn Partners was founded in 1984 to provide current and future Innkeepers with critical knowledge and expert advice to assure their success throughout the Innkeeping life cycle. Since that time, our primary goal of uniting qualified Inn Buyers with distinctive hospitality properties has led to the sale of over 300 Bed and Breakfasts and Inns in the United States (and two in Europe). Over 200 of these properties were members of Select Registry: Distinguished Inns of North America. Let us put you on the same path to success as Innkeepers, whether you are considering purchasing an Inn or developing an exit strategy.

inSPAration

Product
inSPAration started in 1975 and was the very first aromatherapy to the market for the Pool, Spa industry and Hydrotherapy world. We develop and manufacture all of our proprietary blends in Southern California and pride ourselves in offering the best quality products and service to our partners. We have the freedom to introduce new and exciting aromatherapy, offering a better pool, spa & bath experience and ensuring customers the highest quality products. All of our aromatherapy blends contain moisturizers for your skin, making it completely unique.
  • Over 35 Years leading the industry
  • Providing the very best customer service and superior products
  • Completely Water Soluble, does not affect PH, will not harm surfaces
  • Developed and Made in the U.S.A.

Interim Innkeepers Network

Services
Thank you for visiting the Interim Innkeepers Network. Our goal is to provide a unique service for bed and breakfast owners to find temporary or long term management relief. Our organization is committed to the innkeeping profession and our members offer a wide range of experience and knowledge. Our mission is to offer owners and innkeepers the opportunity to refresh, renew and rejuvenate themselves.
Whether you need to attend a business related meeting/convention, a special family event or just need to get away to recharge, our members are ready to step in. Each member of IIN is independently owned and operated.
Interim Innkeepers/Innsitters complete the duties that mirror the tasks that the owner/manger performs on a daily basis. These duties would include, but are certainly not limited to: serving full or continental breakfast, processing reservations, concierge services, responding to inquiries and additional items mutually agreed upon. Simply put, we provide uninterrupted service to your guests and security for your property.

Q4Launch

Marketing
Q4Launch specializes in destination marketing with our sole focus strictly on the outcome – putting more heads in beds!
Our integrated digital hospitality marketing approach produces a healthy ROI time after time. There is another key factor that drives results: The team members that make up Q4Launch are your customers.
Collectively, we have been to every state in the US and to many countries on 4 continents. We have enjoyed the privilege of spending thousands of nights at places just like yours.
Besides being avid travelers and experts in destination marketing, qualities that set us apart as a top hospitality marketing companies:
  • We pride ourselves in providing fantastic customer service
  • We are data driven: both in our decision making and in our desired results
  • We are always transparent and accountable
  • We love goal setting, which is key to our success in our hospitality marketing strategy
  • We focus only on destination marketing – making us true experts in this field.
Whether bed and breakfast marketing or vacation rental marketing, we are the best choice for digital hospitality marketing.

ResNexus

Property Management System
ResNexus is professional-grade, property management software for any business operating a reservation system. If you rent, lease or schedule business assets, ResNexus can help you run your business effectively.
Everything we do at ResNexus begins with the guest in mind. Because we know that if we make your guests have an easy and pleasurable online shopping experience—your business will grow. At ResNexus, elevating your your business and helping it grow, is our passion.
Red Carpet Service is about learning your business needs and serving you and your business professionally— all with the goal of helping your business grow.

The Turkish Towel Company

Product
The Turkish Towel Company® encompasses a combined 50-plus years of towel know-how. This partnership marries American design, development, and marketing experience to the world-renowned skills and quality of Turkish towel manufacturing. The result is unsurpassed style and quality in every towel that we produce.

ThinkReservations

Property Management System
ThinkReservations gives you the tools you need to increase revenue. Start by upselling items to your customers in the booking engine. Additionally, you can package items into your rate and sell those packages alongside your rooms. ThinkReservations also gives you a flexible way of customizing your rates so you can do interesting things such as price one night stays at a higher rate than multiple night stays.

TMG-Virginia Inn Brokers

Services
We are realtors specializing in bed and breakfast properties. We have an extensive listing of B&Bs and inns for sale in Virginia, and we also have knowledge of other properties that are available but not listed with us.

Unique Angles Photography

Established in 1994 by Marcus Berg, Unique Angles Photography is one of Oregon’s premier architectural photographers, capturing both the accommodations and cuisine of Bed and Breakfasts, Specialty Inns, and both residential and commercial design. As a member of the Oregon Bed & Breakfast Guild, Marcus excels at showcasing Bed & Breakfasts and Specialty Inns through careful staging and the use of unique angles. He is also member of the Keizer Chamber of Commerce and PAII (Professional Association of Innkeepers International).

Victorian House Scones

Product
In 2003, with the encouragement of family and friends, she decided to test the waters and see if other people might be interested in her scones. She figured out how to take her recipes into mixes, and thus Victorian House Scones came to be. Ten plus years later all our mixes are still created by hand and by us. We promise that each mix delivers true ‘baked from scratch’ flavor and quality—while giving you complete control over all perishable add-ins.

White Stone Marketing

Marketing
White Stone Marketing is a web design and marketing firm for independent lodging properties such as boutique hotels, bed and breakfast inns, vacation rentals and lodges and resorts. With over twenty years of experience and a talented team of industry experts, White Stone sets the standard for web design and marketing for the lodging industry. By focusing on an exclusive and limited client base, we ensure personal service and market superiority. We have the methodology and expertise that lead luxury lodging properties to attain their maximum potential. Finally, we offer exclusive contracts to our clients so that we only market one property type per area.

Regisration

07:00 AM 08:00 AM Panzacola & Sebastian Ballrooms Corridor

Aspiring Innkeeper

Welcome Aspiring Innkeepers

08:00 AM 08:15 AM Panzacola H-1

Check back for more information.

Speakers

Aspiring Innkeeper

Choosing the Right Inn for You - More Than Just a Financial Decision - Building Your Inn's Financial Model

08:15 AM 09:00 AM Panzacola H-1

Speakers

Select Registry

Select Registry Membership Gathering

09:00 AM 02:00 PM Panzacola H-4

More information will be added as it becomes available, including speakers, sessions, and meals.
Aspiring Innkeeper

Inn Valuation - Getting Your Money's Worth

09:15 AM 10:00 AM Panzacola H-1

Speakers

Aspiring Innkeeper

Break

10:00 AM 10:15 AM Panzacola & Sebastian Ballrooms Hallway

Aspiring Innkeeper

Make Sure You Have the Right Insurance

10:15 AM 11:00 AM Panzacola H-1

Aspiring Innkeeper

Getting the Details: Priorities, Orientation, Operations and “Oh, My!”

11:15 AM 12:00 PM Panzacola H-1

Aspiring Innkeepers evaluate location, size and revenue stream but have you considered what your top personal priorities are? As you prepare to purchase an already active business, how can you make the transition as smooth as possible? What types of things do you need to consider in the daily operations of the business? Attendees will gain an overview of Operations Manuals and some quirks that may be encountered in a bed and breakfast.

Speakers

Aspiring Innkeeper

Lunch - Aspiring Innkeepers

12:00 PM 01:00 PM Panzacola H-1

Enjoy a plated lunch while you network with other aspiring innkeepers and presenters.
Aspiring Innkeeper

Internet Marketing 101

01:00 PM 02:00 PM Panzacola H-1

Speakers

Aspiring Innkeeper

Break - Aspiring Innkeepers

02:00 PM 02:15 PM Panzacola & Sebastian Ballrooms Corridor

Aspiring Innkeeper

Marketing 101

02:15 PM 03:00 PM Panzacola H-1

Speakers

Aspiring Innkeeper

Break

03:00 PM 03:15 PM Panzacola H-1

Aspiring Innkeeper

Get Psyched

03:15 PM 04:00 PM Panzacola H-1

Speakers

Aspiring Innkeeper

Break

04:00 PM 04:15 PM Panzacola H-1

Aspiring Innkeeper

Creating a Business Plan

04:15 PM 05:15 PM Panzacola H-1

Speakers

Registration Continues

07:00 AM 08:30 AM Panzacola & Sebastian Ballroom Hallway

Full Conference
General Session

Welcome to PAII 2018

08:30 AM 09:00 AM Panzacola Ballroom H

We are super excited to have so many innkeepers, aspiring innkeepers, and vendors in Orlando with PAII.  Get the information on the State of PAII, the upcoming events for our time in Orlando, and hear from our Sponsors!

Speakers

General Session

BedandBreakfast.com Presentation

09:00 AM 10:15 AM Panzacola Ballroom H

Information coming soon.

Speakers

Full Conference

Break

10:15 AM 10:30 AM Panzacola & Sebastian Ballrooms Corridor

Aspiring Innkeeper

Photography

10:30 AM 11:15 AM Panzacola H-1

Speakers

Financial

Strategic Management in the Hospitality Industry

10:30 AM 12:00 PM Panzacola H-2 & H-3

Speakers

Technology
Marketing

Email Marketing, Live Streaming, & YouTube

10:30 AM 12:00 PM Panzacola H-4

An oldie but a goodie that so few people use accurately, track and expand on. Options and ideas for Innkeepers use when live streaming on products like Periscope, FB live, Google Live Streaming and Instagram. Ways Innkeepers can use YouTube to enhance your marketing.

Speakers

Aspiring Innkeeper

Pre-Qualification to Closing - How All of the Pieces & Timeline Fit Together

11:15 AM 12:00 PM Panzacola H-1

Speakers

Full Conference

Dine Around Suggestion - Inns from the Northwest

12:00 PM 01:00 PM Tobias Burgers and Brews

Lunch is on your own.  We are suggesting locations for networking.


View Menu
Full Conference

Dine Around Suggestion - Inns from the Midwest

12:00 PM 01:00 PM Mi Casa Tequila Taqueria

Lunch is on your own.  We are suggesting locations for networking.


View Menu
Full Conference

Dine Around Suggestion - Inns from the Northeast

12:00 PM 01:00 PM Cafe Osceola

Lunch is on your own.  We are suggesting locations for networking.


Savor freshly prepared buffet chef cooking stations and a la carte menu items complemented by magnificent floor-to-ceiling views and the elegant décor of Spanish-revival colors of blue and gold.
Full Conference

Dine Around Suggestions - Inns from the Southeast

12:00 PM 01:00 PM Shingle Creek Clubhouse

Lunch is on your own.  We are making suggestions for networking.

View Menu
Full Conference

Dine Around Suggestions - Inns from the Southwest

12:00 PM 01:00 PM Cat Tails Pool Bar & Grille

Lunch is on your own.  We are making suggestions for networking.

View Menu
Food

Principles and Managing to be Gluten Free

01:00 PM 02:00 PM Panzacola H-1

Speakers

Technology
Financial

Pricing Strategies, Prioritizing Your Commissions, and OTA's

01:00 PM 02:00 PM Panzacola H2 & H3

Speakers

Marketing

Using Photography to Increase Engagement & Direct Bookings, and How Maintain & Protect Your Images

01:00 PM 02:00 PM Panzacola H-4

Aspiring Innkeeper

Aspiring Innkeeper Speed Dating in Marketplace

01:00 PM 02:15 PM Trade Show Marketplace

This speed round will get you in touch with our valuable vendors in the marketplace.
Full Conference

Break

02:00 PM 02:15 PM Panzacola & Sebastian Ballrooms Corridor

Aspiring Innkeeper

Final Aspiring Innkeeper Q&A and Certification

02:00 PM 03:30 PM Panzacola H-1

Speakers

Financial

Revenue, Financial, & Yield Management Part 1

02:15 PM 03:45 PM Panzacola H2 & H3

Speakers

Technology

Great Communication, Data Collection, and Use of a Great CRM Program

02:15 PM 03:45 PM Panzacola H-4

Select Registry

Select Registry Trade Show Marketplace

03:00 PM 05:00 PM Trade Show Marketplace

Dedicated trade show time for the Select Registry Members
Association Leaders

Leadership Summit

03:30 PM 05:30 PM Panzacola H-1

Speakers

Technology
Marketing

A Day in the Life of a Direct Booking

03:45 PM 05:00 PM Panzacola H2 & H3

In today’s world of ever growing OTA commissions and Pay-to-Play fees, Innkeepers are looking for new and better ways to grow their Direct Bookings. But before you can create a plan to grow your Direct Bookings, you must first understand where those Direct Bookings are coming from. If you don’t have appropriate tracking tools installed, then you won’t have the data you need to formulate a plan. In this session you will learn how to use Google’s Universal Analytics and E-Commerce tracking to know the last place a guest was before they came to your website and booked a room, and also all the places a guest may have stopped along the way when making that Direct Booking. This is a session you can’t afford to miss! Do you have this data at your fingertips? Are you using it to your best advantage? We’ll help you discover the answers to these questions and more, and put you on the right track to monitoring your data and formulating quality strategies to grow your Direct Bookings.

Takeaways -
  1. Determine if your Reservation Company supports Universal Analytics and E-Commerce tracking.
  2. Learn how to know if you have Universal Analtyics and E-Commerce properly installed.
  3. Learn how to determine which referrals were the last place a guest was before they came to the website and booked a room.
  4. Learn how to determine which referrals were a guest's stop along the way came before they came to the website and booked a room.
  5. Learn how to formulate strategies to improve Direct Booking based on past vs. current E-Commerce results. 

Speakers

Technology

Reviews/Reputation Management & Social Media Crisis Management

03:45 PM 05:00 PM Panzacola H-4

Welcome Reception

05:30 PM 07:00 PM

Every Innkeeper and Vendor is Invited to the
"Florida Inns Welcome Reception at PAII"

Come and join all of the innkeepers and vendors, as we thank our sponsors and the Florida Inns Association welcomes everyone to Orlando.
General Session

Good Morning Updates from PAII

07:30 AM 08:00 AM Panzacola H Ballroom

Speakers

Marketing
General Session

Keynote Presentation

08:00 AM 09:45 AM Panzacola H Ballroom

Full Conference

Break

09:45 AM 10:00 AM Panzacola & Sebastian Ballrooms Corridor

Financial

Profit with Partners 1+1=3

10:00 AM 11:30 AM Panzacola H-1

Learn how to source, identify and explore different potential partners to elevate your inn business (and theirs) while providing your guests an enhanced experience and an increase to your bottom line.

Speakers

Marketing

10 Steps to a Successful Digital Marketing Plan

10:00 AM 11:30 AM Panzacola H2 & H3

Scott and Allison Crumpton, 23 year veterans of the Hospitality Marketing Industry will present a dynamic step by step session outlining your journey to increased revenue, occupancy and ADR for 2018. You’ll take home a 10 step actionable plan to present to your marketing company or on-site marketing team to begin immediate implementation. Digital marketing changes constantly and you cannot rely on old information or ’treadmill’ marketing to realize significant gains to your bottom line. Discover where to focus your marketing dollars and walk away with a concise, clear game plan. Exciting new topics such as Social Influencer Marketing, Reservation Recovery, Experiential Travel Trends and the Power of Total Revenue Management will be topics of interest for anyone looking to get ahead of their competition and increase market share.

Speakers

Financial

Building Your Portfolio through Multi Property Management & Ownership

10:00 AM 11:30 AM Panzacola H-4

Speakers

Full Conference

Dine Around Suggestion - Inns with 1-4 rooms

11:30 AM 12:30 PM Cat Tails Pool Bar & Grille

Lunch is on your own.  We are making suggestions for networking.

View Menu
Full Conference

Dine Around Suggestion - Inns with 5-10 rooms

11:30 AM 12:30 PM Cafe Osceola

Lunch is on your own.  We are making suggestions for networking.

Savor freshly prepared buffet chef cooking stations and a la carte menu items complemented by magnificent floor-to-ceiling views and the elegant décor of Spanish-revival colors of blue and gold.
Full Conference

Dine Around Suggestion - Inns with 10-15 rooms

11:30 AM 12:30 PM Shingle Creek Clubhouse Grille

Lunch is on your own.  We are making suggestions for networking.

View Menu
Full Conference

Lunch Dine Around - Inns with 15+ rooms

11:30 AM 12:30 PM Tobias Burgers & Brews

Lunch is on your own.  We are making suggestions for networking.

View Menu
Full Conference

Trade Show Marketplace

12:30 PM 02:45 PM Trade Show Marketplace

Food

Food Cost, Menu Planning, Event F&B Planning

02:45 PM 04:00 PM Panzacola H-1

Speakers

Marketing

The Importance of Managing Your Branding at Your Inn by Roger Brooks

02:45 PM 04:00 PM Panzacola H2 & H3

Technology

How to use Content as Your Weapon in the OTA War

02:45 PM 04:00 PM Panzacola H-4

  • We will speak to imagery, but more about the dangers of using images without permission
  • How to write blogs that drive organic traffic
  • How to design your blog page so it encourages conversion
  • How to use the blog content in all aspects of your marketing (social, email, website)

Speakers

Food

Baking (not always by the book)

04:00 PM 05:15 PM Panzacola H-1

Breakfast--it is the other half of your name! But do you have to have the best cookbook collection in town, and have a catalog of 300+ recipes for baked goods? Absolutely not! You need a few fabulous recipes that work consistently in your hands, and the knowledge of how to tweak those recipes to produce something a bit different to suit the season--or the tastes--of your guests.
We will spend some time 'in the kitchen' working with some basic mixes--and ultimately being able to sample a variety of different scones/biscuits that come out of the session. Wash your hands, roll up your sleeves, and come to the only session where you get to play with your food--and won't leave hungry!
Variations in baking - muffins, quickbreads, scones, etc. in a multi tutorial session.

Speakers

Financial

Planning Your Exit Strategy

04:00 PM 05:15 PM Panzacola H2 & H3

Speakers

Technology

Now, Google

04:00 PM 05:15 PM Panzacola H-4

Now is the time to re-visit your web presence in light of Google’s requirements. All Innkeepers should make it a top priority to strive for highest possible organic and local placement. Why? Because Google is your #1 provider of Direct Bookings and as such, you must have a basic understanding of what Google wants from you. In this session learn how to use a variety of FREE online tools to know what Google thinks of your web presence, along with the impact of their most recent guideline updates on HTTPS://, Mobile First, Schema and much more. We will also cover any new and important Google changes available at the time of this session.

Takeaways -
  1. Learn the differences between the 2 FREE mobile testing tools available online.
  2. Learn about Google's intent of the Mobile First direction, including a brief discussion on the direction of AMP pages.
  3. Learn the difference between the 2 FREE Speed testing tools online, and what the results can mean to your placement.
  4. Understand HTTPS:// from both sides of the discussion, and why Google is making the move to have all web sites be secure.
  5. What is Schema AKA: Rich Snippets, and how do they help with your Web presence.
  6. What does OTA's have to do with FREE Google Local Placement
  7. That Google is again placing directories higher than individual sites in organic listings.
  8. The need for ONE Google Toolbox IE: Account, per business.

Speakers

Booking.com Offsite Reception at the Coca-Cola Orlando Eye

06:30 PM 08:30 PM Transportation Lobby

Details will be available soon.
Marketing
General Session

Balancing the Tools Available to Maximize Your Target Market Segments

08:00 AM 09:30 AM Panzacola H Ballroom

General Session

2019 PAII Innkeeping Conference Announcement

09:30 AM 09:45 AM Panzacola H Ballroom

Full Conference

Break

09:45 AM 10:00 AM Panzacola & Sebastian Ballrooms Corridor

Financial

Payment Intelligence 2018 for Innkeepers

10:00 AM 11:15 AM Panzacola H-1

This session will finally explain, in plain English, how payments flow through the system, the system's various participants, how rates and fees are set and how they can be reduced, what PCI means and why compliance is so important, what EMV is and how it works, how to better secure an inn's data infrastructure to prevent costly breaches, what encryption and tokenization are, how to prevent chargebacks and deal with the emerging threat of ransomware, and how to increase profits through electronic payments.

Speakers

Financial

Revenue, Financial, and Yield Management Part 2

10:00 AM 11:30 AM Panzacola H-2 & H-3

Speakers

Marketing

Tried and True Marketing Techniques for Innkeepers

10:00 AM 11:30 AM Panzacola H-4

Grow your occupancy numbers using tactics that will all but eliminate the risk of launching a campaign that may be too new for you, outside your comfort level, or simply too financially challenging. Learn 5 great techniques that have worked for other innkeepers to put heads in beds and how to track your results.
Full Conference

Dine Around Suggestion - Innkeepers from the City

11:30 AM 12:30 PM Tobias Burgers & Brews

Lunch is on your own.  We are suggesting locations for networking. 

View Menu
Full Conference

Dine Around Suggestion - Innkeepers from the Suburbs

11:30 AM 12:30 PM Café Osceola & Osceola Bar

Lunch is on your own.  We are suggesting locations for networking. 

Café Osceola & Osceola Bar Savor freshly prepared buffet chef cooking stations and a la carte menu items complemented by magnificent floor-to-ceiling views and the elegant décor of Spanish-revival colors of blue and gold.
Full Conference

Dine Around Suggestion - Innkeepers from the Country

11:30 AM 12:30 PM Cat Tails Pool Bar & Grille

Lunch is on your own, we are suggesting locations for networking. 

View Menu
Full Conference

Tuesday Trade Show Marketplace

12:30 PM 03:00 PM Trade Show Marketplace

Financial

Are You Insured?

03:00 PM 04:15 PM Panzacola H-1

Financial
Marketing

Distribution Channel Managment

03:00 PM 04:30 PM Panzacola H-2 & H-3

Speakers

Respecting Ourselves and our Guests

03:00 PM 04:15 PM Panzacola H-4

Hospitality is a wonderful opportunity to give of ourselves while creating an ambiance that reflects our taste and our values. We decorate our Inns based upon what we cherish, in the artwork that we hang on a walls, the rugs that soften our guests’ footsteps and in the individualized service that we provide.
However sensational our approach may be, the fact is that not every guest will share your taste or your values. Herein lies one of the greatest challenges and rewards of Innkeeping – meeting and taking care of a diversity of guests no matter their sexual orientation, race, ethnicity, religion, disability or ideology.
When is it appropriate to share your deep thoughts, commitments or ideology with your guests? What is the fundamental charge of an Innkeeper and how do we reconcile the needs and desires of our guests with our own values?
In this session we will discuss how we handle diversity at our Inns and Bed and Breakfasts and will focus on some important pointers to be a gracious host and a successful Innkeeper.

Speakers

General Session

Saying Good-Bye to Orlando and the 2018 PAII Innkeeping Conference and Trade Show

04:30 PM 05:00 PM Panzacola H-2 & H-3

Speakers